SEO & Web Marketing
I maintain Professional Search Engine Marketing (SEO/PPC)
and Professional Internet Marketer (PIM) certifications.
The holder of this certificate is competent to provide expertise, consulting, and services in the following fields of Internet Marketing:
- Search Engine Marketing
- Web Analytics
- Bid Management
- E-mail Marketing
- Affiliate Marketing
The “Internet Marketing Professional” is proficient in the following skills:
- Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
- On-page and off-page search engine optimization for enhanced Web visibility;
- Advanced and site-specific optimization techniques;
- Website structural optimization;
- Rank monitoring and ranking trends analysis;
- Setting up link partnerships, improving link popularity and external site theme;
- Site quality assessment and site quality management;
- Web Analytics, visitors’ behavior analysis;
- Website conversion and ROI analysis and improvement;
- Advanced PPC strategies;
- Advanced Bid management;
- Setting up, running and analyzing e-mail marketing campaigns;
- Setting up affiliate programs and optimizing their performance.
